World Cup a winner for local businesses

July 5, 2026 - 21:03

Bars and restaurants in the area are reporting record-breaking sales during the World Cup, with some venues seeing numbers they have never hit before. Establishments like Olde Magoun's Saloon and Phoenix Landing have become packed houses for early morning matches, drawing crowds that spill onto the sidewalks. Owners say the atmosphere has been electric, with fans showing up hours before kickoff just to grab a good seat.

But the economic boost is not limited to bars. Local businesses that might seem unrelated to soccer are also feeling the positive effects. Bodegas and corner stores are selling more snacks, drinks, and even team merchandise. Coffee shops near popular viewing spots have seen a surge in early-morning customers grabbing a quick caffeine fix before heading to watch a game. Laundromats and dry cleaners have reported a bump in business from visitors staying in nearby hotels.

Even food trucks and pop-up vendors are capitalizing on the tournament. One taco truck owner near a major fan zone said his sales have doubled compared to the same period last year. The World Cup has turned ordinary neighborhoods into gathering places, and for many small business owners, that has meant a welcome financial lift during what is typically a slower season.