Lakers hire Dodgers exe to replace longtime president of business...

February 19, 2026 - 23:55

The Los Angeles Lakers have turned to a seasoned executive from across the hall, appointing Lon Rosen as their new President of Business Operations. Rosen arrives after a twelve-year tenure with the Los Angeles Dodgers, where he most recently served as Executive Vice President and Chief Marketing Officer.

In this role, Rosen will oversee all business aspects of the legendary NBA franchise, including global marketing, ticket sales, corporate partnerships, and retail operations. He fills a significant vacancy, taking over the duties long held by Tim Harris, a 38-year Lakers veteran who stepped down earlier this year.

The move signals a strategic shift, bringing in an executive with a proven track record in a similarly high-profile Los Angeles sports market. During his time with the Dodgers, Rosen was instrumental in expanding the team's brand and fan engagement initiatives, experience the Lakers' ownership clearly values.

Rosen expressed immense enthusiasm for the new challenge, citing the Lakers' iconic global status as a major draw. The organization expects his blend of marketing expertise and deep local sports industry knowledge to drive new growth and innovation for the business side of the franchise as the team aims to build on its legacy both on and off the court.