The Future of Traditional Moviegoing: A Grim Outlook from Industry Executives

June 23, 2025 - 00:58

A recent survey reveals that over 50% of U.S. movie theater exhibition executives believe that traditional moviegoing will remain a viable business model for less than 20 more years. This stark prediction highlights the ongoing challenges facing the cinema industry, including competition from streaming services and changing consumer habits.

Executives expressed concerns about the sustainability of the current theater model as audiences increasingly turn to digital platforms for their entertainment needs. The rise of on-demand viewing options has fundamentally altered how people consume films, leading to a decline in theater attendance.

Moreover, the pandemic has accelerated these trends, forcing theaters to adapt quickly to new realities. Many executives are now contemplating innovative strategies to enhance the moviegoing experience, such as incorporating advanced technologies and creating unique event-based offerings to attract audiences back to theaters.

As the industry grapples with these challenges, the future of traditional moviegoing remains uncertain, prompting urgent discussions about its evolution in the coming years.