February 9, 2025 - 18:52
A wave of investment is sweeping through the world of cricket, driven by influential figures from the tech industry and wealthy entrepreneurs. Notable investors include Microsoft CEO Satya Nadella and Google CEO Sundar Pichai, both of whom have recognized the sport's growing global appeal and its potential for lucrative returns. Additionally, the Ambani family, one of India's richest, has also made significant contributions, further cementing cricket's status as a prime investment opportunity.
This influx of capital is transforming the cricket landscape, with increased funding directed toward infrastructure development, player training programs, and the promotion of leagues that attract international audiences. The involvement of high-profile tech executives signals a shift in how cricket is perceived, moving from traditional viewership to a more digital and globalized approach. As these investments continue to flow, the sport is poised for unprecedented growth, potentially reshaping its future and expanding its fan base worldwide.
