Surge in Sales at Tom's Watch Bar Thanks to "Love Island" Watch Parties
August 16, 2025 - 09:40
Sales at Tom's Watch Bar have experienced a remarkable increase of nearly 900% due to the popularity of "Love Island" watch parties, according to Co-CEO Brooks Schaden. This surge comes during what is typically a slower sports season, showcasing the power of reality television in driving consumer engagement and spending.
The watch parties have attracted fans eager to gather and discuss the latest episodes, creating a vibrant atmosphere that has proven beneficial for the bar's bottom line. With viewers drawn to the drama and romance of the show, Tom's Watch Bar has successfully transformed its space into a social hub for fans seeking a communal viewing experience.
The significant boost in sales highlights the potential for non-sporting events to enhance business during off-peak times. By leveraging popular television content, Tom's Watch Bar has not only increased its revenue but also fostered a sense of community among patrons, proving that entertainment extends beyond traditional sports programming.
MORE NEWS
February 24, 2026 - 21:58
Mpls Fed survey: Upper Midwest businesses report falling profits, tariff uncertaintyA recent survey conducted by the Federal Reserve Bank of Minneapolis reveals a concerning trend of falling profits across the Ninth District, which encompasses the Upper Midwest. Businesses from...
February 24, 2026 - 05:04
Widespread boil water advisory prompts businesses to closeA major boil water advisory has swept through the city, leading to the immediate closure of numerous restaurants, cafes, and other businesses reliant on safe tap water. City officials confirmed the...
February 23, 2026 - 18:50
NYC mayor threatens property tax hike, raising concerns for businessesA proposed property tax hike from New York City`s mayor is generating significant concern among the city`s business community. The initiative, aimed at addressing a substantial budget shortfall,...
February 23, 2026 - 12:25
Media Buying Briefing: Dentsu’s new CEO on how he’s going to grow the business againTakeshi Sano has assumed the role of global CEO at Dentsu, signaling a strategic shift for the advertising holding company. Sano brings a distinctly more outgoing and worldly approach to leadership...