May 3, 2025 - 02:17
For the first time in 20 years, the sandwich giant has dipped below 20,000 domestic locations, despite continuing to grow internationally. This significant milestone highlights the challenges Subway has faced in the competitive fast-food landscape, where evolving consumer preferences and increased competition have led to a wave of store closures.
The decline in the number of U.S. locations comes as the company attempts to revitalize its brand and menu offerings. While international markets have seen growth, the domestic sector has struggled to keep pace. Subway's efforts to innovate and attract new customers have included menu revamps and promotional campaigns aimed at reigniting interest among consumers.
Experts suggest that the drop in store count reflects broader trends within the fast-food industry, where many brands are reassessing their physical footprints in response to changing dining habits. As Subway navigates this transitional period, the focus remains on adapting to market demands while striving to maintain its position as a leading sandwich chain.
