February 27, 2025 - 02:30
Lower cost per mille (CPM) rates are increasingly attracting small and medium-sized business (SMB) brands across various industries, including mattresses, legal services, and automotive sectors, into the realm of streaming advertising. As traditional advertising avenues become more saturated and expensive, the shift towards connected TV (CTV) offers a fresh opportunity for these businesses to reach their target audiences effectively.
With the rise of digital streaming platforms, advertisers are finding that they can engage viewers in a more targeted and cost-efficient manner. This trend is not only beneficial for large corporations but also empowers smaller brands to compete in the advertising space. As SMBs tap into the potential of streaming ad inventory, they can craft tailored messages that resonate with specific demographics.
The growing accessibility of CTV advertising allows these businesses to leverage data-driven insights, ensuring their marketing efforts are more impactful. As the landscape continues to evolve, the benefits of lower CPMs are likely to further enhance the participation of SMBs in the streaming ad market, creating a more diverse and dynamic advertising ecosystem.
