February 27, 2025 - 02:30

Lower cost per mille (CPM) rates are increasingly attracting small and medium-sized business (SMB) brands across various industries, including mattresses, legal services, and automotive sectors, into the realm of streaming advertising. As traditional advertising avenues become more saturated and expensive, the shift towards connected TV (CTV) offers a fresh opportunity for these businesses to reach their target audiences effectively.
With the rise of digital streaming platforms, advertisers are finding that they can engage viewers in a more targeted and cost-efficient manner. This trend is not only beneficial for large corporations but also empowers smaller brands to compete in the advertising space. As SMBs tap into the potential of streaming ad inventory, they can craft tailored messages that resonate with specific demographics.
The growing accessibility of CTV advertising allows these businesses to leverage data-driven insights, ensuring their marketing efforts are more impactful. As the landscape continues to evolve, the benefits of lower CPMs are likely to further enhance the participation of SMBs in the streaming ad market, creating a more diverse and dynamic advertising ecosystem.
April 10, 2026 - 21:59
America’s Car-Mart in Kirksville abruptly closes after 13 years in businessKIRKSVILLE, Mo. — The community was met with surprise this week as America’s Car-Mart, a fixture in Kirksville for 13 years, has abruptly ceased operations. The dealership`s doors are now...
April 10, 2026 - 08:13
OpenAI has quietly launched its ads manager as it races to build out its ads businessIn a significant step toward building a sustainable revenue model, OpenAI has discreetly launched a dedicated ads manager for its ChatGPT advertising pilot. The new toolset was rolled out to...
April 9, 2026 - 19:57
Ringing Nasdaq bell, Daktronics highlights surge of new activityDaktronics, the renowned American manufacturer of electronic display systems, marked a significant milestone this week with a ceremonial bell ringing at the Nasdaq MarketSite in Times Square. The...
April 9, 2026 - 01:45
GUEST COLUMN: NC State students turn their campus experiences into a businessThree enterprising students from SKEMA Business School have channeled their academic journey at North Carolina State University into a promising startup venture. Their company, Apolia, has...