Rapidly growing business given its first storefront in partnership with the Greenbrier

May 31, 2026 - 07:19

WHITE SULPHUR SPRINGS, WV -- A fast-growing brand is getting its first physical location thanks to a partnership with The Greenbrier. House of MBR, founded in 2023, has operated primarily through online sales and pop-up events until now. The new storefront will be inside the historic resort, marking a major step for the young company.

The business has seen rapid growth since its launch, building a loyal customer base through social media and word-of-mouth. The Greenbrier, known for hosting luxury retail and unique boutiques, offered the space as part of its effort to support emerging local entrepreneurs. Details about the store's inventory and opening date have not been fully released, but the partnership is expected to draw both resort guests and local shoppers.

House of MBR's founder expressed excitement about the opportunity to have a permanent home. The collaboration highlights how established institutions can help new businesses scale up quickly. For The Greenbrier, it adds a fresh, modern option to its shopping experience. The storefront is set to open later this season.